Case Study – PoF & Meet Locals
Tuesday, March 15, 2011 21:09My first case study and it really isn’t even a case study, it’s more of a follow along (just nobody is following along besides myself) 
For this case study I went ahead and chose the Meet Locals (Female Registration) (CA, US, UK) offer. It has a $3.10 payout and converts on a simple profile registration, sounds good! I will be running this offer on Plenty of Fish targetting people in Canada, aged 21-40, login count < 50, and targeting people that are overweight (Body Type: Big & Tall/BBW, A Few Extra Pounds).
As of right now I have 12 creatives pending, all of them with the same ad text and description, just a different image. (I will post the images
later once they are approved.
EDIT1:
As promised, here are my creatives that I am using on this campaign:
Stats (Here I will post the daily stats along with the total spent and total earnings):
March 15th Stats:
Impressions: 20,349
Clicks: 46
CTR (%): 0.226%
Cost: $7.97
Conversions: 3 ($9.10)
Earnings: $1.13
March 16th Stats:
Impressions: 39,195
Clicks: 40
CTR (%): 0.102%
Cost: $13.38
Conversions: 4 ($12.40)
Profit (?): -$0.98
Hm… cutting some of the creatives with low CTR’s.
Sorry, but I am no longer able to move forward with this campaign. It appears as if the advertiser has reached the monthly cap on leads… (Must have been a good offer…weird ..) I will be moving on to a new offer… check back!
