Case Study – PoF & Shop4Guys
Friday, March 18, 2011 2:39Since the Meet Locals & PoF Case Studyy was put on hold / stopped because the advertiser reached their budget for the month I decided to switch over to a very similar offer Shop4Guys (US) which was offered by EWA with a payout of $3.10. The landing page was almost identical to the Meet Locals landing page so I was expecting around the same conversion rates.
Here is my targeting for this campaign:
The targeting is pretty straight forward. Country = United States because the offer only accepts traffic from the United States. Age Between 21,45 because it was a pretty broad age range that would get a decent amount of traffic, remember I am tracking the age of the user who converts so later I will be able to narrow the age range down if I need to.
The creatives were pretty simple and boring, I will add more as we go, just wanted to get these approved before the PoF approval team went home for the night. Here is a
preview of what they look(ed) like:
Overall Campaign Stats:
In the overall stats the reason that certain creatives appear in teal is because they are the creatives that I have active on the day that the stats are recorded. The ones that start appearing in orangish-red on March 24th, 2011 are the ones that have been switched to inactive.
Plenty Of Fish Creative Stats - March 22nd - Shop4Guys
Plenty Of Fish Creative Stats - March 23rd - Shop4Guys
Plenty Of Fish Creative Stats - March 24th - Shop4Guys
Plenty Of Fish Creative Stats - March 25th - Shop4Guys
Plenty Of Fish Creative Stats - March 26th - Shop4Guys
Notes:
March 23: Added an ROI column to the spreadsheet so I can see when it eventually becomes a loss
when running the campaign. (The overall ROI on this date is wrong)
March 24: New creatives!
March 25: More new creatives!
Lauryn says:
March 24th, 2011 at 12:30 am
Like the new appear. I really liked the information. Thank you for a fantastic entry.
Guest says:
March 26th, 2011 at 6:59 pm
really loved the article added to my favourites
System Optimizer says:
March 27th, 2011 at 10:52 am
hey,looks like we’re on the same path. good stuff! come by and say hi! cheers Reginald Melchor
Jsm says:
March 30th, 2011 at 5:34 pm
Hey Cord,
interesting Case study! Too bad for you tough that the campaign died(otherwise you wouldn’t have posted it!).
Was wondering one thing about your ads. When you added new creatives, were they only new pics with same ads? or did you add new pics and ad? or were they slight variations of the existing good ads?
Tks! Keep up the blog, its on a good start!
Cord Marston says:
April 13th, 2011 at 3:08 am
For this campaign I left the same ad text (I had already tested with other ad texts and found it to be the best converting).
Basically the only thing that was changing was the image.
This campaign is currently running again at an adjust payout. Stats are pretty much the same with about a 10% difference in ROI because of the payout change. Shop4Guys, MeetLocals, Fling, and all of those offers are great offers to promote. If you feel like running them on a CPS type offer head over to HugeTraffic.com as they pay $35+ per paid sign up!