got a new truck by the way:

The first thing I did was pick an offer (I noticed Dating – Shop4Guys (Females Only) (US) was back live at EWA , if you aren’t a part of the EWA private network, you may also try Wolf Storm Media as I believe they have the offer) so I thought why not just run the same offer, it’s worked before!

Next, I had to decide on how to target my ads.  The targeting was simple for me, for country I put United States (offer only accepts traffic from US), for gender I put female (offer only accepts female registrations), I left the login count blank for now I’m sure this will eventually change, and for browser type I put Internet Explorer and Firefox (to avoid mobile browsers). For body type I picked Big & Tall/BBW, A Few Extra Pounds, and Prefer Not To Say. I chose these because in my ad title I was going to be targeting *Bigger* females. For age, I broke it up by campaign, I separated my campaigns by 5 years, meaning in the first campaign I had 18-23, next was 23-28, and so on (However the age group of 28-33 got messed up in tracking202 so I couldn’t track very well, I decided to pause this age group for good and just work on the other age groups)…For frequency cap (views per login) I put the minimum, 3.  The daily budget on each was set to $10, for the sake of testing purposes.  Here are the targeting options I selected:

Plenty of Fish Targeting - Shop4Guys

The next thing I needed to do was upload my creatives. For this I decided to use the PoF Uploader tool. I’ve used it forever and have just stuck with it because it works, Plenty of Fish also has their own mass uploader tool you might want to check out as well. I used two different at titles, and 10 different images, so 20 creatives in each age bracket for a total of 120 creatives. You can see what those creatives look like below:

Plenty Of Fish Dating Creatives (BBW)

Tracking all of these creatives wasn’t going to be easy to do without a tracking platform. Since I didn’t want to spend any money I decided to use prosper202 which is free. Each creative had it’s own tracking link keyword that looked something like &t202kw=S4G3_1-2 The S4G part let me know that it was for my shop4guys campaign. The 3 lets me know that it is the 3rd age group (28-33), after the underscore we have a 1-2 that means the click / conversion came from the first ad title with the second image.

I let the campaigns run for a few hours and after checking the stats here is what I came up with, 52% ROI in TESTING PHASE! (Yes I know this isn’t very much data but this is just to give you an idea on how things started out, and from there they only got better).

Now this campaign is still running and has been for a while (and is still profitable). However, I have cut some creatives that were yielding low ROI, I have also added new creatives and after testing mode this campaign is pushing upwards of 100% ROI / day. So to answer your questions, yes you can make money on the 110×80′s, be patient, optimize it, and BANK.

Now campaigns like this come and go and I am constantly having to launch new campaigns targeted at different audiences and using different traffic sources. For the best in affiliate marketing training check out PPV Playbook Private Coaching

http://www.adside.com – self serve ppc contextual inline text ads

http://www.reseauselect.com – banner and offline targetted at quebec

http://web.blogads.com – banners/text ads on high traffic blog network

http://www.adtoll.com – self serve banners etc, similar to adbrite

http://elephant-traffic.com – ppv type ads on parked url’s – cheap

http://mediatraffic.com – ppv ads

http://casalemedia.com – self serve banners

http://www.widgetbucks.com – self serve text/widget ads

http://tribalfusion.com – media buy banner network

http://adclickmedia.com – self serve banners and contextual widgets

http://premiumaccess.com – premium banner ad networ

http://kontera.com – inline contextual text ads

http://www.adroll.com – self serve banners

http://pubmatic.com – ad network

http://bidvertiser.com – contextual and banner ads

http://cpmstar.com – banners display aimed at gaming sites only

http://adengage.com – banners/text, similar to adbrite, allow weekly buys

http://finditquick.com – text ads

http://technoratimedia.com – banners

http://chitika.com – search related contextual display ads

http://www.mediawhiz.com – banners/display, media buys

http://cpxinteractive.com – banners/display, media buys

http://clicksor.com – banners

http://advertising.com - display/benners, media buys

http://www.interclick.com – banners, high volume media buys

http://adtoll.com – banners/display/text ads, adbrite clone, cheap

http://valueclickmedia.com – banners, display/media buys

http://google.com/adwords – you already know about this…

http://advertising.aol.com – variety of solutions on AOL inventory

https://adcenter.microsoft.com – search and content text/contextual ads

https://marketingsolutions.yahoo.com – search/content contextual ads

http://miva.com – cheap search ads

http://www.specificmedia.com – banners/video display, media buys

http://www.canoeklix.com/accueil – text ads on the canoe.ca network

http://undertone.com – premium banners/display/media buys

http://7search.com – cheap search/direct domain ads

http://advertising.microsoft.com/ad-network - microsoft banner display/media buys

http://adbrite.com – display/contextual ads

http://www.adconion.com – video/banner ads, media buys

http://advertise.myspace.com – self serve banners on myspace

http://facebook.com/ads – self serve ads on failbook

http://plentyoffish.com- coming soon self serve ads

http://www.collective.com – media buys, banners/display

http://buysellads.com – self serve banners on a range of design blogs

http://sponsoredtweets.com – sponsored twitter posts

http://ad.ly/ – more twitter ads

http://trafficvance.com – good ppv ad network

http://www.tattomedia.com/advertisers/ – banners/display/media buys

http://platform-a.com aol banner ad/media buy network

http://adready.yahoo.com – display ads/self serve banners on yahoo sites

http://adsonar.com – text ads on high traffic US site

http://adblade.com – self serve display ads, very good service

http://adsdaq.com – banners/media buying exchange

http://traffiq.com – self serve banners, media buy type thing

http://openx.org/market – banner exchange on open x ad network

http://adbuyer.com – media buying search/display exchange

http://searchfeed.com – search/contextual on parked pages. shit.

http://www.isocket.com/ – closed beta, but will be banner/display ads

http://www.rightmedia.com/ – self serve banner exchange

http://www.etology.com/ – banners/text ads, cheap

http://pulse360.com – ads on good high traffic inventory

http://www.bidplacesb.com/ – self serve banners, owned by AOL

http://advertising.ezanga.com – cheaper search and contextual

http://www.leadback.com – retargeted ads at search traffic

http://appvert.com – farcebook apps ads, display

http://trianads.com – failbook app ads, display

http://www.burstmedia.com – banners/display/media buys

http://offerpalmedia.com – socialmedia app ads

http://userplane.com – social media advertising for media buyers

http://adchap.com – ads on various social sites, hi5, facebook, bebo et

http://cubics.com – social media ads

http://adknowledge.com – cheap ads, slow approvals

http://rockyouads.com – social media display ads

http://statusplug.com – ads on facebook fan pages

http://zohark.com – facebook app ads

http://xtendmedia.com – banner/display media buys

http://advertisers.federatedmedia.net – cpm banners on good inventory of sites

http://www.adperium.com/directads – display banners, self serve, similar to adbrite

http://z5x.net – display banners, media buys, large inventory

Additions to original ad list:

http://traffictaxi.net – self serve banners/display/popunders – global

http://www.adconion.com – display/media buys, good for Europe

http://www.hi-media.com – display/media buys, mainly European traffic

http://www.adpepper.com – European banner display + Affiliate network with mostly European big-brand offers

http://www.ad2onegroup.com – media buys on premium UK, Irish & Aus. sites + Ebay UK

http://www.pamojamedia.com – Adify powered, banners for African traffic

http://www.shenetwork.se – Adify powered, target Swedish women

http://www.smowtion.com – display banners, most South American inventory

http://www.trafficsynergy.co.za/adrands – banners, South African traffic

http://www.utarget.co.uk/v6 – UK display/rich media/video, owned by Fox

http://www.unanimis.co.uk – display/video media buys, UK traffic

http://www.mirago.com/media – UK/French/German contextual/search ads

http://www.harrenmedianetwork.com – Media buys, South American/Hispanic traffic

http://www.filiado.com – Media buys for Brazilian inventory

http://www.exoclick.com – Text/display on various inventory. Similar model to adbrite

http://www.directaclick.com – Owned by Fox, media buys, US Hispanic traffic

http://www.aim4media.com – Display media buys, European traffic

http://www.adverline.com – Media buys, good French/Euro inventory

http://www.accelerator-media.com – UK banners/media buys

http://www.specificmedia.co.uk – Media buys/display on UK/Euro premium inventory

http://www.globalinteractive.com – Smaller scale banner/pop media buys

http://www.adtegrity.com – Media buys/display, high volume

http://revtwt.com – advertising on twitter

http://zedo.com – display/media buys

http://adjuggler.com – display/media buys

http://www.trafficmarketplace.com – display/email ads, media buys

http://www.neoedge.com – static/video in game adverts

http://www.realtechnetwork.com – Variety of formats, self serve platform

http://www.rubiconproject.com – media buys, nice interface/inventory

http://www.tremormedia.com – media buys, good range of new formats

http://www.yume.com – in-video ads, media buys

http://www.vibrantmedia.com – inline contextual/rich ads, media buys

http://www.intergi.com – banners and static/video in-game adverts

http://www.glammedia.com – media buys, display, good inventory for female demo

http://www.megaclick.com – banners on 2 high traffic file share sites

http://www.interclick.com – media buys, display, high volume

http://www.bannerconnect.net – media buys/banners, good european reach

http://www.snap.com/advertisers – text/inline type ads

http://www.brightroll.com – media buys, banners/video

http://www.directcpv.com – cpv, self serve popups

http://adonnetwork.com – banners, contextual, search – self serve

http://admob.com – mobile ads, now owned by google

http://leadimpact.com – formerly zango – pops/CPV ads

http://www.mobclix.com – mobile ad exchange

http://marketplace.sitepoint.com/categories/buy-advertising-space – small direct banner/text ad buys

http://inlinks.com – inline contextual ads, like Kontera

http://adoori.com – ppv, popups – self serve

http://admedia.com – self serve inline contextual text ads like kontera, also display ads

http://www.industrybrains.com – now called adHere – text ads on mainly tech related sites

http://www.mochimedia.com – self serve in-game ads, 300×250 only

http://www.trafficjunky.net – self serve display/banners, good volume inventory

http://looksmart.com – self serve search/contextual text ads

http://linkworth.com – self serve contextual/inline text ads and good SEO services

http://intermarkets.net – display/banners – media buys

http://izea.com – self serve sponsored tweets/blog posts

http://holanetworks.net – media buys targeting hispanic demo only in USA

http://www.adoptim.com – in-video, text and banner ads

http://www.ampkeywords.com – self serve text ads

http://advertise.com – self serve text, search and display ads

http://affinity.com – search, parked pages, text ads – good 2nd tier inventory

http://aditall.com – produce and run video ad campaigns

Here is my targeting for this campaign:

The targeting is pretty straight forward. Country = United States because the offer only accepts traffic from the United States. Age Between 21,45 because it was a pretty broad age range that would get a decent amount of traffic, remember I am tracking the age of the user who converts so later I will be able to narrow the age range down if I need to.

The creatives were pretty simple and boring, I will add more as we go, just wanted to get these approved before the PoF approval team went home for the night. Here is a

preview of what they look(ed) like:

Overall Campaign Stats:

In the overall stats the reason that certain creatives appear in teal is because they are the creatives that I have active on the day that the stats are recorded. The ones that start appearing in orangish-red on March 24th, 2011 are the ones that have been switched to inactive.

Plenty Of Fish Creative Stats - March 22nd - Shop4Guys

Plenty Of Fish Creative Stats - March 23rd - Shop4Guys

Plenty Of Fish Creative Stats - March 24th - Shop4Guys

Plenty Of Fish Creative Stats - March 25th - Shop4Guys

Plenty Of Fish Creative Stats - March 26th - Shop4Guys

Notes:

March 23: Added an ROI column to the spreadsheet so I can see when it eventually becomes a loss

when running the campaign. (The overall ROI on this date is wrong)

March 24: New creatives!

March 25: More new creatives!

What do you think about the $1,000 deposit min? Do you think it should be raised / lower? Do you feel as if the CTR difference is worth it?

What kind of offers have you tried running? So far I have only run dating offers but I feel like running health and beauty offers could be next, after all other people are doing it, why not me?

For this case study I went ahead and chose the Meet Locals (Female Registration) (CA, US, UK) offer. It has a $3.10 payout and converts on a simple profile registration, sounds good! I will be running this offer on Plenty of Fish targetting people in Canada, aged 21-40, login count < 50, and targeting people that are overweight (Body Type: Big & Tall/BBW, A Few Extra Pounds).

As of right now I have 12 creatives pending, all of them with the same ad text and description, just a different image. (I will post the images

later once they are approved.

EDIT1:

As promised, here are my creatives that I am using on this campaign:

Stats (Here I will post the daily stats along with the total spent and total earnings):

March 15th Stats:

Impressions: 20,349

Clicks: 46
CTR (%): 0.226%
Cost: $7.97
Conversions:  3 ($9.10)
Earnings: $1.13

March 16th Stats:

Impressions: 39,195

Clicks: 40
CTR (%): 0.102%
Cost: $13.38
Conversions: 4 ($12.40)
Profit (?): -$0.98

Hm… cutting some of the creatives with low CTR’s.

Sorry, but I am no longer able to move forward with this campaign. It appears as if the advertiser has reached the monthly cap on leads… (Must have been a good offer…weird ..) I will be moving on to a new offer… check back!